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ai concept works
i challenged myself to explore how ai could support campaign creation at scale.
the goal wasn’t to replace production, it was to test whether ai could help a creative director rapidly prototype a complete brand campaign system.
could a full campaign ecosystem be built using ai tools while still maintaining the craft, storytelling, and brand thinking required for real advertising?
starbucks "fuel your pursuit" 26 ai concept campaign
:30 commercial spot - visual narrative system
while ai tools were used to generate imagery and video, the campaign still required extensive hands-on craft using photoshop, premiere, illustrator, and indesign to shape the final system.
starbucks "fuel your pursuit" 26 ai concept campaign
hero imagery - print/ooh - digital placements
ai doesn’t replace creative thinking.
it expands the creative director’s ability to prototype, explore ideas, and build visual systems faster than ever before.
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